Make without pressure.
Connect with purpose.
And create… just because.
Remember making friendship bracelets just to trade with friends? Drawing just to see what would emerge? Starting a craft project with no expectations beyond the pleasure of creating?
Somewhere along the way, we stopped doing things solely for enjoyment. Our creative pursuits became "side hustles," portfolio pieces, or fell victim to perfectionism. The pressure to monetize our hobbies or make them "Instagram-worthy" stole the joy of creation and sent us down the path to burnout.
In a world obsessed with optimizing every moment, creativity has become another productivity metric to hit. But what if you had a place where you could step away from that pressure and into practices that actually honor your energy and creative needs?
What if you could reclaim that joy hustle culture steals?
That’s what Just Because Club is all about.
🎉 Welcome to the Club
As a JBC member, you'll get:
Weekly articles exploring anti-optimization approaches to creativity and life
Multiple creative sessions throughout the week (drop in when it works for you)
Seasonal planning workshops to help you work with your natural rhythms, not against them
Community access with fellow recovering perfectionists
Virtual Creative Sessions: Join us via Zoom at any available session (we have various times Monday-Friday!) for bring-your-own-craft creative work:
Welcome and community board intention setting (5 min)
60 minutes of focused creative time alongside others
Optional sharing/celebration (10 min)
Camera optional, pressure nonexistent
Bring any creative project: crochet, watercoloring, sketching, journaling, writing, planning—anything that feeds your soul!
For $15/month, you'll give yourself the gift of protected creative time, supportive community connection, and weekly guidance on anti-optimization living.
Why This Matters:
In a world optimized for productivity, creativity has become another task on our to-do lists. We've forgotten what it feels like to make things without analyzing the ROI.
But when you give yourself permission to create without purpose, you’ll find:
Stress levels drop
New neural pathways form
Joy returns to the creative process
Burnout resistance builds
You reconnect with parts of yourself long neglected
This isn’t about achievement. It's about showing up just as you are.
Why Just Because Club Exists:
Just Because Club was designed for recovering perfectionists because I am you. When I started recovering from burnout, I needed:
🛡️ Protected Time & Content Sacred creative sessions throughout the week + weekly insights on stepping away from optimization culture
🤝 Flexible Community Drop-in sessions that work with your schedule, camera optional support, celebration for effort not outcome
🙃 Permission-Giving Environment Articles and workshops that celebrate "good enough," honor process over outcome, reconnect with creativity as play
🙌 Simple Structure No complicated platforms, just show up when you can with whatever creative tools you have
You’ll love it here if…
✨ You're yearning for creative expression but struggle to make it a priority
✨ You're recovering from burnout and trying to reconnect with what brings you joy
✨ You've got perfectionist tendencies that keep you from starting new things
✨ You're overwhelmed by Pinterest boards of ideas you never get around to trying
✨ You're tired of feeling like every hobby needs to become a side hustle
✨ You miss the days when creating was about enjoyment, not achievement
This is especially for you if you find yourself saying:
"I'd love to try that, but I probably wouldn't be any good at it."
At Just Because Club, being "good" isn't the point. Being present is.
How It Works:
Free tier: Occasional posts each month and community updates
Paid membership ($15/month): Full access to all articles, creative sessions, seasonal workshops, and community
Subscribe and receive your welcome guide with session times
Drop into creative sessions when they work for your schedule
Read weekly articles on anti-optimization living
Join seasonal planning workshops (quarterly)
Connect with community between sessions
What would change if you…?
👉 Gave yourself permission to exist and create just because it feels good?
👉 Stopped waiting until you were "good enough" to enjoy your unique expression?
👉 Reclaimed one hour each week to reconnect with a fundamental human joy?
If you've been missing the simple joy of making something with your hands, brain, or heart—Just Because Club is the guilt-free space you've been looking for.
Whether you want to finish that half-completed craft project, learn a new creative skill, or simply sit in the company of others who value creativity without conditions—this is your invitation to create, just because.
Give yourself permission to exist without pressure and rediscover the joy of creating for no reason at all.
Just Because Club is founded by Hannah Keyes as part of her mission to help creatives and entrepreneurs build sustainable, burnout-resistant lives and businesses.
